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Robin Shaw, Founder Wine Tourism Australia
Regarded as Australia's foremost wine tourism expert, Robin has an extensive wine and tourism industry background that includes cellar door management, sales and marketing, membership management, strategic planning and experience development. She has worked for some of Australia's leading brands and industry organisations, including Jacob's Creek, South Australian Tourism Commission and Winemakers' Federation of Australia, and is a current board member of Wine Industry Suppliers Australia and Adelaide Hills Tourism.
Robin consults globally on wine tourism and her sharp industry insights and dynamic presenting style has led to her emergence as a highly regarded international public speaker. She has been the recipient of a prestigious Winston Churchill Fellowship to study global wine tourism innovation, after which she developed a suite of industry resources including 'The Australian Wine Tourism Toolkit' and the innovative Wine Tourism Workshop Program which she successfully delivered throughout Australia, South Africa and Chile. She also hosts wine tourism study tours for industry professionals to locations around the world that epitomise best practice and service excellence.
Wine Tourism Australia is a private consultancy that works primarily with wineries and regions to maximise their tourism potential. Services include cellar door staff training, performance improvement programs, DTC marketing strategy, experience development, cellar door design and mystery shopping.
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Charlotte Prouse, Destination Marketing Store
Charlotte has been working with tourism regions, wine regions, organisations and destinations to create and implement great destination brands, strategic marketing plans and experience development strategies for the past 20 years.
Charlotte has worked extensively with Tourism Australia since 2005, including undertaking the positioning of 12 of Australia's National Landscapes and as part of the team to develop Experience Development Strategies.
Charlotte has also developed marketing strategies for some of Australia's best know destinations, including the Strategic Marketing Plan 2014-2018 for the Victorian Alpine Resorts and Alpine Coordinating Council, Christmas Island Tourism Association and a Marketing Strategy for NSW National Parks and Wildlife Service. Charlotte was a board member of Tourism Murray River and Riverina Regional Tourism for ten years and more recently developed the brand strategy for the Mildura Riverfront Development, Clarence Valley, Bathurst Regional Council and Snowy Valleys Council as well as the award-winning brand strategy 'Reset Your Senses' and marketing campaign 'Let's Skip Town Together' for Mudgee Region Tourism.
Charlotte seeks to find the magic of a destination - what sets it apart from other destinations. She applies this thinking across a range of industry sectors, including property developers, not-for-profit organsiations, tourism precincts, wine regions and tourism businesses.
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John Stanley, John Stanley & Associates and Owner of Chestnut Brae, Nannup
John Stanley is always at the forefront of change in the farm retail and marketing sector around the world.
Considered by many to be the world's leading farm marketing consultant due to the sizeable economic returns he helps his clients achieve.
He has been described by his clients as the 'retail guru'.
Internationally, one of the fastest growing activities is farmers becoming more involved in 'Food Tourism'.
Farmers are developing farmers markets and on-site tourist attractions as a major profit generating activity.
John Stanley has worked with farmers developing farm gate sales in 35 countries since being awarded a Nuffield Scholarship in 1976.
John and his wife Linda, own the award-winning Chestnut Brae in Nannup where they operate their own retail operation on the farm. At the farm they have put their ideas into action with great success.
They are also the authors of the book 'Food Tourism - A Practical Marketing Tool', which is used around the world to help farmers grow the retail aspects of their business.
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Derryn Belford, Tourism Western Australia
Derryn is the Executive Director of Destination Development for Tourism Western Australia.
Destination Development focuses on the supply side issues in the WA tourism industry. It works across government and industry to determine the needs of destinations in terms of access, accommodation, attractions and amenities, and seeks to facilitate development to fill the gaps through private and public investment.
The team also focuses on ensuring the State's policies and regulations support tourism investment and drives a number of key initiatives including aviation and cruise sector development, Camping with Custodians campground development, Taste 2020 Food and Wine Tourism Strategy, the Aboriginal Tourism Development Program with WAITOC and the Federal Government's Demand Driver Infrastructure Program.
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Peta Tuck, City of Busselton
Peta has been working at the City of Busselton for 10 years in a variety of roles, joining the Events team in 2012 before stepping into the Coordinator position in 2016.
With the City of Busselton known as the 'Events Capital of WA', Peta works with in excess of 130 events each year to ensure safe, compliant events that add value and excitement to living in the beautiful South West.
She is passionate about events and the positive economic, social and health benefits they bring to the entire community.
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Janine Carter, Voyager Estate, Margaret River
As the Manger of Cellar Door & Direct Sales with Voyager Estate, Janine is responsible for the strategic directions, commercial operation and hospitality and tourism experiences at the Estate, therefore creating wine experiences to complement the wide variety of tourism product in the region.
Janine is a current Board Member for the Margaret River Busselton Tourism Association, and as part of Tourism Australia's Ultimate Winery Experiences Australia Program, she has worked on trade-ready wine tourism experiences for Voyager Estate for more than fives years.
Prior to this, Janine worked with the Margaret River Wine Association and as a local journalist, providing her with a solid knowledge of the whole region. Furthermore, she has experience in the New Zealand Wine Industry, events management and 12 years in journalism and PR.
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Erin Molloy, AHOY Management
Erin has more than 10 years' experience in event management and marketing, having worked as part of the key event management teams for the Margaret River Pro and Go Pro World Longboard Championships China. Under her own management company, AHOY Management, Erin has successfully directed the Emergence Creative Festival for four years and is Co-Festival Director of Cabin Fever Festival, now in its second year.
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Dale Tilbrook, Maalinup Gallery
Dale Tilbrook is a Wardandi Bibbulmun woman from the Margaret River, Busselton area. Her Indigenous tourism and food journey started in 1996 with a small company making returning boomerangs. In 1998 she opened Maalinup Gallery in the Swan Valley, offering authentic Aboriginal art, gifts and souvenirs. Gourmet bush tucker products are a speciality and Maalinup recently opened a small outlet at Yagan Square. Cultural activities are also available at Maalinup.
Education is also an important part of Dale's cultural journey and she works extensively with students of all ages delivering programs through schools and Kings Park and Whiteman education programs. Dale also delivers Cultural Awareness to corporate groups.
Australian native edibles or bush tucker is a particular passion of Dale's and she has spent many years gathering knowledge from her elders and other sources. Dale loves preparing and presenting her food and encouraging everyone to incorporate bush tucker into their everyday cooking.
In 2016 Dale represented Slow Food Swan Valley at the Terra Madre Festival in Turin Italy with two Indigenous students. Dale presented on Australian Native Foods, spoke at Indigenous Terra Madre about local Noongar culture, seasons and food and cooked Australia on a Plate lunch for 100 people. Dale will be returning for the 2018 event.
Dale is on the following boards and committees; Bushfoods Association of Western Australia (BAWA), Australian Native Foods and Botanicals (ANFAB), Swan Valley & Eastern Region Slow Food Convivium and the Western Australian Indigenous Tourism Operators Council (WAITOC).
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