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Uncovering Western Australia’s Unique Sense of Place

June 13, 2016 @ 8:00 am June 14, 2016 @ 5:00 pm

Desert Rose

FACET’s 2016 annual Tourism Event will explore how to draw out the unique elements that creates a strong sense of place

In a world where everything seems to have become the same it is increasingly important for destinations to establish what makes them unique.  Destination development, destination branding and place activation are all strong current trends. 

What is Western Australia’s unique point of difference?  People that live here know that Western Australia is special so how do we educate the rest of the world.

Many elements come together to create a sense of place.  Arts, culture, heritage, nature and urban activation all contribute to the story of a place.  FACET’s Forum will bring all of these elements together for the first time in an exploration of how to uncover the uniqueness of a place and how to then communicate that to the community, business and potential visitors.

FACET will bring together experts in the areas of nature, culture, heritage the arts and urban activation to present lessons from those that have succeeded and those that haven’t. 

We will explore how to engage the community with the unique landscape, flora and fauna of Australia’s only biodiversity hotspot.

We will explore how culture and the arts help to create a more livable and memorable place.

We will look at how built heritage helps to reinforce uniqueness.

We will investigate what we can learn from our unique indigenous culture.

You can’t create a sense of place but you can help to uncover and enhance what is already special about a place and tell that story to the world.

Monday 13 June, Creating Sense of Place

Master Class with Marcus Westbury
In 2008 Marcus founded ‘Renew Newcastle’ with his own funds and energy. A unique scheme that has attracted interest from around the world, ‘Renew Newcastle’ is a DIY urban renewal program that has brokered access to more than 30 empty buildings for creative enterprises, artists and cultural projects, in his home town of Newcastle, NSW.
In this workshop, Marcus will share his approach and provide inspiration and ideas on his formula for reactivating places. The workshop will be held in Fremantle’s MANY 6160 building and will also include a hands on element exploring opportunities in Fremantle.

Tuesday 14 June, Forum on Sense of Place
State Library of Western Australia
FACET’s full day program on Sense of Place will include a range of engaging and provocative speakers to stimulate a discussion about how we can contribute to uncovering Western Australia’s unique sense of place and share it with the world.

If you are interested in understanding the variables that help to create a unique sense of place, then this exciting and innovative program is for you.  This includes anyone working on place activation, community development and experience development.  It will also be of interest to anyone developing destinations and products to engage locals and visitors in the uniqueness of place.


State Library

70 Parry St
Fremantle, Washington 6160 Australia
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