About FACET​

We advocate for the experience, understanding, appreciation, promotion and protection of our cultural and natural heritage.

We value and support local, regional, grassroots. We’re proud of our Western Australian identity.

Founded in Western Australia in 1991 our purpose built organisation is one of a kind in all of Australia.

We are relationship builders and invite the conversation to share new ideas and show new ways and we nurture a global network in the burgeoning field of heritage, culture, and the natural environment. 

We’re informal and professional and value quality, best practice and good service. We host academics from leading universities across the world and link up with sister organisations in Canada, the USA, Korea, Japan, UK and across the European Union.

We keep abreast of current trends and maintain relevance to the industry.

We have a solid powerful core with members from the tourism sector, academe, government agencies, local government, cultural, ecological and scientific institutions and the general public.

We value and support local, regional, grassroots. We’re proud of our Western Australian identity.

Nature Tourism of the Margaret River Region

Vision​

  • To inspire and promote the responsible community use of Western Australia’s cultural and natural heritage through tourism.​

Cultural Tourism

Cultural tourism connects visitors to the culture of our State. This includes the ancient cultures, European settler culture, and existing modern multicultural diversity that forms our unique West Australia. These cultural influences enrich our State  and combine to make up who we are.

Museums are one touch-point to understand the culture of an area or of a region. However, it’s our tour guides and the tour operators who tell their unique stories and explain their culture and its significance. They each contribute in their own unique ways. FACET recognises and celebrates the valuable role individuals play in bringing tourism offerings of Western Australia to life.

Aboriginal Guided Fishing Tour WA
Aboriginal Guided Fishing Tour
Cape Leeuwin Lighthouse WA
Cape Leeuwin Lighthouse by Tim Campbell courtesy of Margaret River Busselton Tourism Association

Heritage Tourism

Heritage tourism focuses on our built environment and the artefacts, art, statues, sculptures and other created materials. These represent the varying periods of our history and are an important expression of the culture of Western Australia.

Individuals offer us their interpretation of those pieces of heritage and this creates rich tourism experiences. Guides interpret our unique cultural and heritage tourism for visitors to our State. These visitors get a deeper understanding of who we are and what makes this State so rich. We value the connection to those personal stories, connection to the visitors who bring with them their own valuable sense of self and  place.

Nature-Based Tourism

Connection to nature is an invitation to connect to your inner nature. Natural tourism is about being immersed in nature. You can let go of all the man-made aspects of life and get back into your true nature. We are interested in the guides and businesses that encourage people to explore their natural environment.

Nature tourism is also about appreciating the rich biodiversity that Western Australia has to offer. We have more biodiversity hot spots than anywhere else in the world. We are keen to share those places with visitors to Western Australia. 

Boranup Forest Margaret River
Boranup Forest Margaret River by Photo Elements courtesy of Margaret River Busselton Tourism Association

FACET Objectives

  • To promote within the community, sustainable and careful management of WA’s cultural and ecological resources for tourism;
  • Provide opportunities for the community and key tourism stakeholders to share, learn and celebrate industry best practice within the cultural, heritage and nature-based sectors;
  • Encourage the tourism community to deliver an authentic cultural and nature-based tourism experience and foster an understanding and appreciation through interpretation;
  • Advocate and influence government, industry and the public to achieve professional, well managed, and ethical conduct in tourism.

Board Members

Profile Image of Ryan Mossny

Ryan Mossny

Chair

Ryan Mossny is the co-founder of Two Feet & a Heartbeat walking tours,...
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Dr Steve Crawford

Deputy Chair

Steve is FACET’s Deputy Chair, a position he has held for several years....
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Christopher Pye AM

Treasurer

Chris is the CEO and Chair of the Hospitality Group of Companies which...
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Tracy Shea

Executive Officer

Tracy has held a range of policy, advisory and leadership roles across State...
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William Barry

Board Member

William is the Economic Development Officer at the City of Cockburn and State...
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Tabetha Beggs

Co-opted Member

Tabetha works as the Tourism Development Specialist for the City of Armadale....
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Caroline Buck

Board Member

Caroline is the Economic Development Advisor at the City of Wanneroo, where she...
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Michael Collins

Board Member

Michael is the Principal of CF Global, a boutique consultancy and import agency,...
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Vanessa Costanzo

Ex-officio, Tourism WA

Vanessa is passionate about promoting Western Australia, its people and all of the...
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Mark Delane

Board Member

Mark is the Attractions Manager for the Margaret River Busselton Tourism Association (MRBTA)....
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Wendy Dowling AM

Board Member

Wendy is a Director of Ideology Pty Ltd which works internationally in the...
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Lisa Hindmarsh

Board Member

Lisa is an passionate advocate for sustainable tourism development ...
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Sally Hollis

Board Member

Sally is an accomplished tourism and hospitality professional who has ...
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Kelly Leonard

Board Member

Kelly manages the development and performance of marketing and business ...
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Sharon O’Reilly

Board Member

Sharon has a broad understanding of the tourism industry with more than 27...
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Dr Amanda Smith

Board Member

Dr Amanda Smith is a multi-disciplinary scientist with a background in ...
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Cath Sutherland

Board Member

With a wealth of business and marketing experience Cath runs Conscious Business, helping ...
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Dr Michael Hughes

Board Member 2006-2011 and 2015 to October 2023

Michael is an academic at Murdoch University specialising in how conservation design, ...
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Euan Martin

Board Member 2021 to October 2023

Euan manages a new product development role as part of a new Tourism...
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Harriet Wyatt

Board Member 2017 to August 2023

The majority of Harriet's time has been spent working within the tourism context...
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Kate Gibson

Board Member 2020 – February 2023

The Hike Collective is an award-winning tour operations business, winning Gold...

FACET Board

Chairperson
Ryan Mossny
Two Feet & a Heartbeat

Treasurer
Chris Pye
Hospitality Inns Pty Ltd

Vice Chairperson
Dr Steve Crawford
Department of Biodiversity, Conservation and Attractions

Executive Officer
Tracy Shea

Director
William Barry 
City of Joondalup

Director
Michael Collins
CF Global

Director
Mark Delane
Margaret River Busselton Tourism Association

Director
Wendy Dowling AM
Ideology Pty Ltd

Director
Kym Francesconi
Tourism WA

Director
Kate Gibson
The Hike Collective

Director
Sally Hollis
Murdoch University

Director
Dr Michael Hughes
Murdoch University

Director
Jenny Nichol
NBD Marketing

Director
Peta McAuliffe
Natural Tourism

Director
Sharon O’Reilly
City of Swan

Director
Dr Amanda Smith
Department of Biodiversity, Conservation and Attractions


Director
Cath Sutherland
Conscious Business

Director
Harriet Wyatt
Department of Planning, Lands and Heritage