Kelly Leonard

Kelly is an experienced tourism marketing professional with a strong track record in developing and delivering destination marketing and tourism development initiatives across regional Western Australia.  She is currently Marketing and Tourism Development Manager for Australia’s Coral Coast, where she leads high-impact campaigns and industry development initiatives across one of WA’s most iconic tourism regions.

Beyond her Coral Coast work, Kelly is Project Lead for the WA Station Stays Collective, a collaborative initiative spanning the Golden Outback, Coral Coast and North West.  The Collective raises the profile of station stays, delivers tailored mentoring, builds tourism capabilities, and provides a sustainable platform for the growth of new and existing WA Station Stays.

Her personal and professional passions are closely tied to sustainable and regenerative tourism, with a strong focus on protecting WA’s natural assets, celebrating Aboriginal culture, and championing lesser-known regions.  Kelly has played key roles in delivering forums, workshops and webinars on a range of topics across regenerative tourism, tourism development, effective marketing, capability building and more, bringing together communities, operators, and thought leaders to shape the future of tourism in WA.

Kelly’s values align with FACET’s vision of inspiring and promoting the responsible community use of WA’s cultural and natural heritage. As a Board member, she brings her industry knowledge, collaborative approach, and enthusiasm  for nature-based tourism to contribute to FACET’s ongoing activities and objectives.