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Our Story – Spirit of Adventure

June 24, 2020 @ 10:30 am 12:00 pm

Tourism WA Our Story image

Our Story – Spirit of Adventure
“A strong tourism brand elevates tourism experiences, inspires new tourism products, unleashes the collective power of individual tourism operators, instils pride and energy in locals, provides jobs and drives economy.” Tourism Western Australia.
The forum will deliver a practical guide to leveraging our new shared WA tourism story – the Spirit of Adventure.  Learn first-hand from innovative operators who are integrating our story into their product, business planning, visitor servicing, interpretation and marketing.
Visit Tourism WA to gain an overview of ‘Our Story’, view case studies and access a toolkit to assist your business development.

  • Welcome – Ryan Mossny FACET Chair
  • Overview of Our Story: the ‘Spirit of Adventure’ and Q & A with Mollie Hill, Executive Director, Strategy, Brand & Marketing Services, Tourism WA
  • Case Study – GPS Adventures, Gavin Parker
  • Case Study – Wooleen Station, Frances Pollock
  • Q & A
  • Finish

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